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Aug 18, 2022 |
You were happy with your web story when you published it but now feel like you are not getting the user engagement you expected?
According to a Forrester survey published in July 2021, 89% of publishers of Web Stories have reportedly increased user engagement for their brands. Web Stories have risen to prominence as a new way for people to consume content. Customers are more engaged with web stories than text stories, according to the survey.
So, why aren’t your web stories getting enough views or clicks? It’s possible that one of the reasons is that your poster and cover images aren’t optimized.
Let us understand them individually and the difference between the two.
For a web story, a poster image serves as a thumbnail image. If you’re unfamiliar with the term “thumbnail image,” it’s the preview image that appears next to a link to an article or a web page. You can find it on Google Search or Google Discover Carousel. A compelling thumbnail image will always attract a viewer or buyer to click. It creates the first connection either through relevance of content or it may look too enticing to pass up on.
For Google Web Stories, an eye-catching poster image can be created using online editing tools such as MakeStories. This free platform is built specifically for the creation of web stories. You can design web stories and publish them directly to the web. There are a few simple things to remember with respect to creating a Poster Image:
Learn to create your poster image using MakeStories here.
A cover image is the first slide or page you make for your web story. It is the introduction to your content. When a person clicks on your poster image, you’ve already succeeded at bringing the user into your content, now it is up to your cover image to ensure the user continues to read your web story. This is the first page of your web story. Unlike the poster image, a cover image can have interactive elements in the form of videos, animations, audio. Etc. MakeStories, a leading web story editor, can guide you in developing interactive web stories. If not done manually, MakeStories will pick the best cover image for your story based on the designs you’ve generated.
Here is a quick table to highlight the differences between a Poster Image and Cover Image
Optimizing these images can help improve the click rate and get users to engage with your web stories. Create your first cover image using MakeStories here.
No, Poster images can only have images in a web story, whereas Cover images are allowed to have images, videos and animations as well.
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