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Dec 29, 2022 |
Did you know you can tag a location on Google Web Stories! Yes, if you are a product or a service that needs to send your audience to Google Maps to find you, you can simply tag your location to a web story.
If you’re new to Google Web Stories then here’s a quick recap. Web Stories are a new tool to reach audiences created by Google. It’s a form of tappable sliders or cards that look a lot like Instagram Stories. But the similarities end there. Google Web Stories do not expire in 24 hours, they are searchable on the open web – Google Search, Google Discover and Google Images, and they are hosted on your own website!
Google Web Stories allow customers to find you if they’re searching for keywords, topics, products, services similar to yours on Google. It follows an SEO style approach making your stories discoverable to relevant audiences from across the globe.
1. Generate Footfall: Are you a restaurant, store, co-working space, builder, school, hospital, car showroom, or owner of any business that requires physical footfall? You can use Web Stories to create engaging stories that lead viewers directly to your location on Google Maps.
2. Promote Affiliate Businesses: Are you a publisher helping viewers find the best holiday resorts in South Asia? Are you running a tourism campaign redirecting viewers to historical wonders in your country? Allow your readers to take action by clicking on location tags and viewing the actual location on Google Maps.
Web Stories can be created and published using free tools on the internet like MakeStories. MakeStories is a drag and drop editor anyone can use to make Web Stories, it can also be used to publish and monetize Web Stories.
On MakeStories, you simply click the ‘Tag Location’ pin icon on the right side panel, next to your slide. This is the third icon from the bottom.
Upon clicking the icon, a pop up appears where you just have to enter the location of your choice. Select from the drop down curated from Google Maps.
A button matching the location name automatically gets created on your slide. Now all you have to do is align the design.
1. Tag Type: MakeStories gives you three button customizations in the form of Dark, Light or Default. Each of these, as the name suggests, changes the look of the button. Based on your background image or video you can pick the best option to make your location tag stand out.
2. Tag Size: You can select between two sizes for the Location button, Small or Large
3. Border Radius: Edit your border Radius based on the look you want to achieve.
4. Font: You are free to match the fonts to your brand fonts for tag button.
5. On Click Text: When a viewer clicks on the location tag, the tool tip text can be further customized. For eg: “Go to Maps’, “View on Google Maps Now!’, ‘Check out the location on Maps!’
6. Animation: Add some animation to your location tags by adding an entry effect, for eg: fly in, fly out, zoom out, whoosh in and more. You can also select the duration and sequence of animated elements on your web story.
7. Filter: Select a filter for your location tag if you want to match a vibe. You can go grayscale, retro, dark, whimsical and many more
Location tags on Web Stories make it super easy to redirect customers to Google Maps. They create a direct pathway between your story and an address. So go ahead and bring in that new footfall, use Web Stories to generate more revenue online and offline!
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