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Apr 7, 2023 |
You know those moments when you have to squint your eyes to read text placed on an image or video? Well, that’s a big no-no when it comes to Web Stories etiquette. Google Web Stories are a fantastic tool to help your brand reach out to the billions that can find you on Google Search, Discover and Google Images.
A web story looks a lot like an Instagram story, but that’s where the similarities cease. A web story is hosted on your own website which gives you control over it’s duration and design. The features surpass any other story sharing platform. You can add multiple CTAs to external URLs, you can monetize your stories and generate revenue, you can multiply your audience reach and you can get SEO value out of them too!
A web story is a completely visual tool. The more attractive and relevant a web story, the higher chances you have of attracting your audience to click and view. Good design has universal rules that also apply to a web story design.
Scrims are overlays. A word we are all more familiar with. Scrims are the dark overlays that help your text pop over images and videos. A scrim adds a layer or a shadow effect, making it easier to read text over pictures and videos.
Since a web story is optimized for phone viewing, it is important to ensure the text pops out and is easy to read, while still being pleasing to look at.
To design a Web Story you will need to use a Web Story editor, there are many available online. MakeStories is a popular free Web Story editor and publisher available online. MakeStories has a drag and drop interface that makes it very easy to design high quality web stories.
Once you open the MakeStories editor, select ‘Background’ on the left side panel. You will see the header ‘Overlay’. Once you click ‘Overlay’, you will see the option to ‘Enable Scrim’. On doing so, you will find a host of options come to life to design the perfect Scrim or Overlay.
1. Solid: On clicking ‘Solid’, your entire slide gets covered with an overlay. The overlay opacity can be decided by the controller. By swiping it up or down the colour turns from solid to translucent over the image or video. The colour grid available, allows you to select any colour you want or you can also input a Hex Code.
2. Linear: A Linear Scrim or Overlay, adds a gradient layer on top of your image background or video background. Typically, Linear Scrims are used on the bottom of Web Story slides, to ensure the text is clearly visible on top of an image.
3. Radial: A radial scrim or overlay works beautifully to highlight a particular part of the slide, image or video. It can create a halo or radiating look of colour originating from one point of the slide.
Scrims are a great way to add some visual flair to your web stories. They’re versatile, easy to use and can be used in a variety of ways. You can start creating good looking Web Stories right here with MakeStories.
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Geometry is beautiful. It’s all around us. It’s simplicity and versatility makes it a fundamental building block of design. Google