Google Web Stories a new way for Advertising

Jan 6, 2022 | , read

Google-Web-Stories-for-advertising

Google Web Stories are a brilliant opportunity to communicate heartwarming stories when the world needs good information.

The possibility for Google Web Stories to appear in Google search results or Google image is a compelling argument to consider developing them.

You may also include links or CTAs that drive visitors to your site because Google Web Stories are configurable.

Brands can leverage the opportunity to create meaningful and inspiring web stories.

Consider your brand as an image before creating your first Google Web Story.

What kind of stories should you tell?

Use the power of stories to engage people in your brand, and what you have to say maybe a fun method to get them interested in what you have to say.

It is another way to improve your SEO performance.

One of the best features of Web Stories over their social equivalents is that you, the creator, can monetize stories.

That is why like blog articles or videos, we consider stories to be primary content for your website.

Although the Google Web Stories ads ecosystem is still in its early stages, it already supports AdSense and programmatic demand via Ad Manager.

Without any coding requirement, you can now enable these integrations for your Web Stories in the plugin’s settings.

Google Web Story advertising implements seamless and unobtrusive integration into the user’s experience, ensuring they remain engaged and satisfied with the platform.

How do ads placements process in Google Web Stories?

Ads number and placement are controlled by a single an amp-story-auto-ads component in Web Stories.

The amp-story-auto-ads component is nested in an amp-story-auto-ads wrapper. While the user’s reading the story, it dynamically inserts one or more ads. To provide the excellent possible user experience:

Before inserting ads, the Web Stories runtime processes them. It ensures to users that never displayed an advertisement that blanks or unloads.

Ad density is optimized with content ratio to avoid overcrowding.

The amp-story-auto-ads component calculates when and where to place adverts as the user proceeds.

The first ads in a Web Story appear after the first two pages to maximize monetization revenue and increase excellent user experience.

How to start Google Web Story ads

Streaming advertising via a supported ads server is the fundamental approach to adding ads to your Web Story.

Currently, the following ad platforms support Web Story Advertising.

Google Ad Manager

In which you can create,

  1. Programmatic Ads
  2. Direct Sold Ads

Google Adsense

In your Adsense account, you can create

  1. Programmatic Ads

If you are a publisher and looking forward to creating ads in Google Web Stories, click here where you can place custom ads on your ads server.

You need to set up the configuration for adding ads to your Web Stories. To do so,

An amp-ad cannot be placed directly on the page in Web Stories. Instead, the amp-story-auto-ads component fetches and displays all advertising.

The amp-story-auto-ads component must combine with amp-story as a direct child element.

Web Story Advertisements do not require a fallback or a placeholder, unlike standard amp-ads, because they advertised once fully drawn.

<amp-story>
  <amp-story-auto-ads>
    <script type="application/json">
      {
        "ad-attributes": {
          // ad server configuration
        }
      }
    </script>
  </amp-story-auto-ads>
  <amp-story-page>
  ...
</amp-story>

Conclusion:

Google Web Stories are great tools for any business to use. It can be helpful in many ways, but the most common one would be that you share content on your website and then share it with other people through Social Networks like Facebook or Twitter.

That allows more exposure than just having an ad on TV or radio. You can reach out to millions of potential customers at once!

All you have to do now is create high-quality content and encourage others to share it. If done correctly, you will see results within weeks.

There has never been a better time to start creating content online. With so much information available all over the internet, you should try to find something unique that nobody else is talking about this topic.

Start exploring this modern way of advertising and rock on the web!

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