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Aug 11, 2022 |
This is a guide to optimize your Google Web Stories on Discover.
Getting your web page to rank on Google is a hard nut to crack. Google’s algorithms are constantly changing and brands have to keep up with fresh compliant content as well as optimize older content. The same strategy applies to Google Web Stories to rank your content higher in SERPs.
Web Stories appear on Google Discover carousel, Google Search or on Google Images. Understanding a user’s search intent is critical to getting your web story to rank high on Google.
Let’s dig deeper into how to make web stories rank higher on Google Discover.
Google Discover, formerly known as Google Feed, presents content curated for a user based on their search history. It is typically a mix of articles, images, videos and most recently, web stories. This curation is put together by Google’s automated systems and the user’s browsing history. Each person’s Google Discover page would be unique to their search behaviour, most often your Google Discover page will have ready curated content from your more recent query or search.
Web Stories are a tap through content format that many marketers are adopting. This is especially true given their incredible success on platforms like Instagram and YouTube, popularly known as Instagram Stories and Youtube Shorts. They are vertical slides with images or videos on them, optimized for mobile viewing.
On Google Discover, users can find content packaged in a similar format based on their prior search history. Web Stories can pop up about food, travel, and current events. They can simply click one and tap through the content. Web Stories are being used increasingly by a number of marketers as part of their overall marketing strategy.
Web Stories are not difficult to create. Third-party tools such as MakeStories make it very simple. MakeStories is an end to end solution to create, publish and share Web Stories directly. It is a free, drag and drop creator. It even lets you monetize your Web Stories. Learn more about how to use MakeStories here.
With MakeStories, you can create immersive Web Stories optimized to appear on Google Discover carousel. This is how:
It’s vital to comply with content policies. The most important being copyright content. Copyright content in the form of images, videos or audio is not allowed, according to general policy standards. If Google discovers a copyright breach, they can remove your web stories from the search results. Here’s a link to the Discover content policies in detail.
With MakeStories, the compliance validation is built into the platform. Before publishing your web story on the web, MakeStories takes you through 4 steps to ensure you are compliant. The four steps are as follows:
Adding the publisher details – You have to fill in publisher and domain details.
Adding Meta Tags & SEO – You have to add in your primary keywords and optimize your meta title & meta description to ensure visibility
Validating your Story – You have to confirm you meet the basic criteria of text and character limit of over 500 characters
Setting up Analytics – You can connect your analytics to track how your web stories are performing.
Without completing the steps above, MakeStories will not allow you to publish your Web Story. This ensures your Web Story is already pre-optimized and compliant. Click here for more information about using MakeStories to publish your Web Stories.
Your target customer profiles want to consume relevant content in a fun and interesting format. They will click on your content only if you provide relevant content with a unique viewing experience compared to the story next to yours. Keeping in mind web stories are mobile-first viewing, pick visually appealing content. MakeStories suggests the following tips on design and content selection:
EAT stands for Expertise, Authoritativeness and Trustworthiness. It is a vital quality factor for a web page to demonstrate EAT to increase its credibility. This helps the web page rank higher on Google Discover. To understand this further, click here.
In the general settings, MakeStories provides a section to add your branding details. This includes adding your brand name, industry, logo, brand colours, brand fonts, etc. Adding in your branding details and completing the publishing with SEO details can help enhance your EAT.
A poster image is like a thumbnail image that you add to YouTube videos or a cover that you add to your Instagram Reels. It’s the static image with a catchy title that entices your viewers to click on your Web Story. A good poster image can increase the number of clicks on your story.
MakeStories has stylish, modern templates ready to use for poster images. You can pick templates and customize them in minutes to match your content or brand.
Web Stories appear on Google Discover carousel, Google Search or on Google Images.
Recommended aspect ratio is 3×4 with a minimum size of 640px x 853px.
You know those moments when you have to squint your eyes to read text placed on an image or video?
Social Media as a marketing tool is very limiting, brands have to engage in follower-increasing strategies to reach new users,
Did you know you can tag a location on Google Web Stories! Yes, if you are a product or a