With simple drag and drop functionality, everyone on your team.
Seamlessly create web story on your WordPress website.
Engage and delight your audience with our Interactive Stories.
Distribute Web Stories using Widgets
Create Instagram style carousels that can be easily embedded into your website.
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Hosting plans include automated migrations, & expert web stories.
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May 19, 2022 |
Driving traffic to your website is important for any business. Traffic equals the number of people visiting your website.
You may also be aware that there are two ways of doing this – organic and paid. Organic traffic is visitors who come to your website. They come with the specific intention to look for your product or service. This usually appears on Search Engine Results Pages (SERPs) using SEO. This can be even directed through Google Ads, which are paid.
An increase in website visitors results in increased revenue generation. This is possible with a strong SEO strategy, consistent execution, and patience.
You need a strong SEO (Search Engine Optimization) strategy to increase organic traffic. Here are some of the basic principles to grow your website traffic organically:
The most recent trend is the use of Google Web Stories. They help to direct more visitors to your website.
Web Stories are a series of immersive images and videos created in a vertical format. They are like Instagram or Facebook stories. They appear on Google Discover and Google Search Engine based on the user’s browsing purpose. These were known as AMP stories. Google recently rebranded AMP stories to Web Stories. To learn more about how Google Web Stories work, click here.
Online brands want to drive organic traffic to their website. One way is to adopt publishing stories on the web. Unlike Instagram, you can host a Web Story on your own website, giving you complete ownership of it.
There are no restrictions on availability, creativity, engagement, and type of call-to-actions. Stories on the web use AMP (Accelerated Mobile Pages) technology. This enables them to load fast.
This helps keep users engaged with your content. Web Stories are tappable content that you can scroll through on Google. It has the added advantage of not being time-bound! It won’t disappear in 24 hours. You can unpublish the story when you choose to do so or when your website is not live anymore.
You may wonder where and how Web Stories appear. They can appear on Google Search Engine, Google Discover or across Google Images. This in itself reaches a much wider audience. Especially those intending to find your product or service compared to social media.
As a marketer, it is important to include Web Stories as a part of your SEO strategy. This is can help increase your visibility and credibility. Read to learn about the principles to follow to rank your stories high on Google.
MakeStories is an end-to-end Web Story editor perfect for producing innovative Web Stories. Its simple drag and drop UI is worth exploring. Learn more here.
Google gives preference to content created in a format it is endorsing or pushing. Take advantage of this now rather than later. It can help increase your visibility to potential customers. Learn more about creating web stories with MakeStories.
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