Repurpose Your Content Using Google Web Stories Editor

Here’s the fastest way to repurpose existing content into Google Web Stories!

Repurposing Content – A Necessity?

The year 2020 forced marketers to find innovative ways to manage content marketing. Limited resources for businesses forced them to become creative with their content. For this reason, global companies more than ever started repurposing content.

Brands increase their visibility by creating a strong presence on social media platforms. Your content would need to cater to each of the platforms in a unique manner.

Often, the same piece of content will have high engagement on one platform. It could be very low on the other. This occurs because the brand’s target audience may not be present on these platforms.

As a marketer, you must understand how to create versatility in content. You must communicate a singular message across platforms. Twitter, for example, is an online platform for users to express their opinions.

They can do so only within a limited number of characters. Instagram is a visual online platform where users share content in the form of images and videos. A brand needs to navigate its content to match these requirements.

Most industries are switching from static posts to mobile-optimized visuals. Instagram stories started the trend to view an image or video on the entire screen of your mobile. Soon after, YouTube started video shorts, where a similar format followed. The latest addition, gaining popularity is Google Web Stories.

What are Google Web Stories?

Google Web Stories are a set of tappable images or videos made to view on the mobile. They can appear on Google Search, Google Discover and Google Images.

Click on Web Stories

You can host these stories on your website. This gives the publisher complete ownership of them. An added advantage is that stories on the web last for as long as you want them published.

Click here to learn more about Google Web Stories and how they can help your brand’s organic traffic. MakeStories is an easy-to-use tool for creating and publishing web stories. It caters to both beginners and professionals.

Benefits of Repurposing Content

There are several reasons why one should consider reusing their content and here are a few of them:

1. Dodge Writer’s Block

You aren’t creating content from scratch. You only need to think about new ways to present your existing content. Remember to customize them to the needs of specific platforms.

2. Widen Your Audience

You can reach a wider audience through different channels. Alter your content to match the needs of your ideal customer profiles. It can increase engagement and create shorter customer acquisition routes.

3. Save Time and Effort!

Give yourself and your team the gift of time. Repurpose old content for new platforms like Google Web Stories.

4. Make Non-Engaging Highly-Engaging

Some posts do not perform well on one platform. Presenting the same post in a different format on a different channel can change that.

What are the types of content that can be reused for Google Web Stories?

1. The first and most evident are social media posts. Whether they are static posts or videos, these can be converted into Web Stories. Resize static 1080×1080 px posts to fit the dimensions of the web story. Present them in a vertical format.
2. Blogs are textual. Convert them into interactive stories on the web. By shortening the text, you can convey the same message fast. This can change from a 3- 5 minute read into a 30 – 60 second web story.
3. MakeStories is also one of the only tools to convert a blog post into Google Web Stories with a click! It is currently in BETA testing and will be launching very soon.
4. Convert newsletter campaigns aimed at lead generation into engaging story ads. This can direct consumers to relevant web pages.
5. Web Stories are also a great way to present FAQs or commonly asked questions. Users can get answers in a quick, concise manner.

How can you repurpose content using Google Web Stories Editor?

There are a few ways you can use a web story editor to reuse your existing content into a Google Web Story. Whether it is a blog, article, email campaign, or social media post. It is as simple as strategizing existing content in a series of stories.

MakeStories is one such Google Web Story editor that is very simple to use. It has a drag and drop UI. It also provides many flexible templates. It’s premium image gallery helps you create story designs matching your brand. Its integration tools allow you to publish to the web or your website. There are 4 simple steps to follow to repurpose content into web story on MakeStories:

1. Outline your repurposed story
2. Upload visual elements from previous content
3. Use the drag and drop editor to place the content
4. Publish directly to the web

If you have a website created on WordPress, explore how you can integrate WordPress with MakeStories here.