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May 19, 2022 |
Here’s the fastest way to repurpose existing content into Google Web Stories!
The year 2020 forced marketers to find innovative ways to manage content marketing. Limited resources for businesses forced them to become creative with their content. For this reason, global companies more than ever started repurposing content.
Brands increase their visibility by creating a strong presence on social media platforms. Your content would need to cater to each of the platforms in a unique manner.
Often, the same piece of content will have high engagement on one platform. It could be very low on the other. This occurs because the brand’s target audience may not be present on these platforms.
As a marketer, you must understand how to create versatility in content. You must communicate a singular message across platforms. Twitter, for example, is an online platform for users to express their opinions.
They can do so only within a limited number of characters. Instagram is a visual online platform where users share content in the form of images and videos. A brand needs to navigate its content to match these requirements.
Most industries are switching from static posts to mobile-optimized visuals. Instagram stories started the trend to view an image or video on the entire screen of your mobile. Soon after, YouTube started video shorts, where a similar format followed. The latest addition, gaining popularity is Google Web Stories.
Google Web Stories are a set of tappable images or videos made to view on the mobile. They can appear on Google Search, Google Discover and Google Images.
Click on Web Stories
You can host these stories on your website. This gives the publisher complete ownership of them. An added advantage is that stories on the web last for as long as you want them published.
Click here to learn more about Google Web Stories and how they can help your brand’s organic traffic. MakeStories is an easy-to-use tool for creating and publishing web stories. It caters to both beginners and professionals.
There are several reasons why one should consider reusing their content and here are a few of them:
You aren’t creating content from scratch. You only need to think about new ways to present your existing content. Remember to customize them to the needs of specific platforms.
You can reach a wider audience through different channels. Alter your content to match the needs of your ideal customer profiles. It can increase engagement and create shorter customer acquisition routes.
Give yourself and your team the gift of time. Repurpose old content for new platforms like Google Web Stories.
Some posts do not perform well on one platform. Presenting the same post in a different format on a different channel can change that.
There are a few ways you can use a web story editor to reuse your existing content into a Google Web Story. Whether it is a blog, article, email campaign, or social media post. It is as simple as strategizing existing content in a series of stories.
MakeStories is one such Google Web Story editor that is very simple to use. It has a drag and drop UI. It also provides many flexible templates. It’s premium image gallery helps you create story designs matching your brand. Its integration tools allow you to publish to the web or your website. There are 4 simple steps to follow to repurpose content into web story on MakeStories:
If you have a website created on WordPress, explore how you can integrate WordPress with MakeStories here.
“How do I know if my web stories work?” The most common question for anyone that’s new to web stories!
You were happy with your web story when you published it but now feel like you are not getting the
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